“The importance of Thanksgiving weekend to both retailers and consumers will never change. However, retailers have already given consumers several good reasons to start their holiday shopping earlier,” said NRF President and CEO Matthew Shay. “We suspect early holiday shoppers could still be on the fence about whether or not to try their hand at finding online and in- store deals Thanksgiving weekend.”
“To make it even easier on holiday shoppers this year, we expect retailers will offer #exclusive savings each day of the big weekend, including Thanksgiving and Black Friday-only deals and even extended Cyber Monday promotions throughout the week that follows,” continued Shay. “But this weekend isn’t the end-all-be-all; it’s important to remember, there will be several important weekends to keep an eye on before we wrap up the holiday season.”
Of those who plan to or are anticipating they may shop online or in store over the weekend, most will shop on Black Friday (73.5% vs. 68.2% from NRF’s preliminary survey in 2014), though 22.3 percent say they are eagerly anticipating retailers’ Thanksgiving Day deals, compared to 18.3 percent in NRF’s preliminary 2014 survey. Saturday is often overlooked because it’s sandwiched between Black Friday and Cyber Monday, but the numbers speak for themselves: 49 percent of those surveyed say they will shop in stores and online on Saturday, up from the 42.9 percent in last year’s preliminary survey. One in five (23.1%) say they will or may shop on Sunday.
NRF also asked those Saturday shoppers if they would specifically shop for Small Business Saturday: the survey found 22.3 percent said they would and 54 percent say maybe.
Although nearly 60 percent of holiday shoppers had already started checking off their shopping lists by November 10, millions more are eagerly waiting to hear what retailers have in store – and online – for the biggest holiday shopping weekend of the year. According to NRF’s Preliminary Thanksgiving Weekend Survey, an estimated 135.8 million shoppers (58.7%) definitely will or may shop on Thanksgiving, Black Friday, Small Business Saturday and/or Sunday, similar to the 61.1 percent who planned to last year and more than the 55 percent of holiday shoppers who said they did shop in stores and online over the weekend in 2014.
Shop.org’s CyberMonday.com, which features promotions and deals from hundreds of retailers, will feature a Deal of the Hour on Black Friday from more than 20 different retailers. Select deals include:
Time (EST) Merchant
12 – 1am Under Armour
1 – 2am Apple
2 – 3am Sierra Trading Post
3 – 4am Bose
4 – 5am Omaha Steaks
5 – 6am Magazines.com
6 – 7am Saks
7 – 8am Overstock